All Things BMW
Founded in 1916 BMW is a manufacturer of luxury vehicles & motorcycles headquartered in Munich. In the meantime BMW owns Mini cars & is the parent company of Rolls-Royce Motor Cars. BMW World, just a stones throw from the main headquarters & BMW Museum is a recently built multi-medial exhibition center used for events & promotional purposes plus customer delivery point of new vehicles.
Although I do work for the German Automobile industry in Munich, I actually have nothing to do with BMW or Audi in Ingolstadt & don’t have petrol in my blood. For me a car is a form of transport that gets me from A to B & can be useful for transporting objects that I personally can’t carry but I just can’t see an automobile as anything other than that. I used to own a secondhand BMW 3er & was happy with it, it did what it was supposed to do when I needed it. BMW do manufacture to a very high standard but of course this is reflected in its price. BMW has had a long history of good design & innovative technologies & through their competitiveness on the world market have earned a good reputation for these qualities.
DREAM OR REALITY?
This young lad has got his work cut out for him if he wants to be able to afford this baby that’s for sure. The Rolls-Royce Dawn, a Twin-turbocharged 6.6 liter V12 luxury convertible has a price tag of €290,000.
A LITTLE OUT OF FOCUS
Other than the architecture that never changes the exhibits inside BMW World are constantly being rotated, adding new models all the time making it worthwhile for a renewed visit if you like cars. I like to take the opportunity now & again to try my hand at being a car togger but without all that fancy lighting equipment.
Arriving at the Olympiazentrum underground station it is just a few strides to the north entrance of BMW World. The first impression is of something out of a science-fiction film & the second impression? AWESOME!
IS PARIS HILTON VISITING?
No, I don’t think so, although who knows? Inside BMW World there maybe a Rolls-Royce that might take her fancy, but not in pink dear.
An iconic view of the small exhibition hall on the front corner of BMW World.
A pretty cloudy sky this evening but just enough room for the moon to peer through now & again adding additional illumination to the BMW headquarters & museum.
BRIDGING THE GAP RELOADED
Indeed, I have the same picture further below but this time we have it in tones of red & green as opposed to the standard blue scheme.
STAINED GLASS WINDOWS
Actually the windows are not stained as to be seen in many a church but illuminated by projectors from the interior.
UPSTAIRS, THE DINING ROOM, DOWNSTAIRS THE BRASSERIE
To pass the time waiting to take delivery of that new car you could of course pull out all the stops & have a meal at the Michelin 2-Star restaurant ‘Esszimmer’ or if you are without the car take in a cocktail or two in the ‘Bavarie’ brasserie directly below.
BLUE OUTSIDE, BLUE INSIDE
In this view of BMW World we have a wideangle vista showing the delivery deck where new owners can pick up their new vehicles & below we have the exhibition areas demonstrating technological innovations & the latest BMW model palette in numerous configurations.
OPEN ALL HOURS
If you want to enjoy BMW World in peace & quiet then why not pay a visit in the evening. Photography is allowed & in the evening there are just fewer people around making life easier with a tripod. The exhibition hall is open until eleven in the evening & also open on Sunday’s.
SHARP AS A KNIFE
The modern design of BMW World’s facade was contracted to Vienna based COOP HIMMELB(L)AU after winning an architectural design competition in 2001.
BMW World can be illuminated in various colours but the house colour has to be blue.
As an optional extra you can take personal delivery of your spanking new BMW at BMW World & do a few rounds too. It will cost you though.
It isn’t often that one can capture an architectural scene without diverging lines due to shooting from the ground skywards. This shot was possible from a higher position on top of the Olympia Hill just a stone’s throw away.
Is there anything worse imaginable for a car company than to have cars from “Competitors” parked in front of their headquarters?
The double cone construction on the corner of BMW World reminds me personally of a classic Sandglass in 3D triangular mesh design, partially shaded, partly without surface shading.
A stroll past the blue illuminated double cone construction of BMW World brings one across the very long Lerchenauerstrasse to the BMW headquarters on Petuelring.
A CENTRAL ROLE
The four main cylinders to be seen here on the roof are actually the core of the whole construction & contain the wiring & electrical systems as well as housing the elevator shafts & stairways.
DALI SENDS GREETINGS
I found that this reflection of the BMW Tower mirrored into the glass facade of the adjoining BMW World had a resemblance to the Dali paintings where the pocket watch melts over the edge of a table.
I SPY WITH MY LITTLE EYE….
….Something beginning with ‘M’. It’s unbelievable, to what lengths a company will go to advertise its own products.
BACK TO THE FUTURE
This is a view on a sunny day of the interior of the double cone construction on the front corner of BMW World.
LEANING TOWER OF MUNICH
Don’t panic, this shot of the BMW Tower doesn’t show an architectural disaster, just an effort to be a little more creative with my composition.
A warm Autumn evening in the Olympic Park with a classic view of the BMW Tower, the BMW Museum & on the outer left a partial view of the 2007 completed BMW World exhibition centre.
BRIDGING THE GAP
Leaving the BMW Tower behind us we proceed over a walkway that takes one past the double cone into the exhibition centre of BMW World.
3RD FLOOR ESSZIMMER
One of Munich’s most notable gourmet addresses of late is the very chic restaurant on the 3rd floor of BMW World, home to Bobby Bräuer & his team of excellent chef’s who have since 2014 received their second star in the Michelin Guide.
LARGER THAN LIFE
Advertising is naturally of great importance to a leading brand like BMW & of course introducing new products to its own folk in the home town goes without saying.
BAVARIAN BUBBLE CAR
The Isetta was actually an Italian design built under licence to a number of various countries including Belgium, France, Spain, Germany & the UK. In 1955 the BMW Isetta was the top selling, single-cylinder car in the world with almost 162,000 units sold.
CORRIDORS OF AUTOMOBILE HISTORY
Over the years the BMW Museum has grown continually & is not just housed in the “Salad Bowl” but also a part stretches further into an adjacent building.
DOWN TO EARTH
In a spiral ramp visitors to BMW’s museum walk past a plethora of exhibits from past & present looping their way up to the upper floor where several further exhibits & installations are waiting to be admired before taking to the escalator back down to the entrance area where gift shop & cafe are waiting.
The BMW Tower took just four years to build commencing in 1968 & was a design from Austrian architect Karl Schwanzer. The 101-metre (331 ft) building with 22 floors consists of four vertical cylinders divided horizontally in its center by a mold in the facade. Notably, these cylinders do not stand on the ground; they are suspended on a central support tower. During the construction, individual floors were assembled on the ground and then elevated into position.
BMW MUSEUM & HEADQUARTERS
Completed for the start of the 1972 Olympic Games, held just across the road opposite, the 4-cylinder headquarters has served the car company for over 45 years now. It has been declared a protected historic building since 1999. In 2004 extensive renovation work was undertaken with completion in 2006.
In 1994 the British Rover Group was acquired by BMW. In 2000 the Rover Group was broken up by BMW & just the Mini brand was retained. Also belonging to the Bavarian company is the luxury car manufacturer Rolls-Royce.
DESIGN FROM THE PAST
The BMW M1 was a milestone for the makers of BMW as it was their first attempt at building a production model of a mid-engined sports car with a 6-cylinder petrol engine. Just 457 examples were built in the three year production period between 1978 & 1981. The M1 was created by star designer Giorgetto Giugiaro.
ALL MOD CONS
The Germans just love their gadgets & that makes the BMW World the perfect place to be for all those geeks as their is definitely no lack of knobs to turn & buttons to press with a non-stop wealth of information to digest in the form of video & computer operated demonstrations.
REACH FOR THE SKY
The forecourt up to the entrance of the BMW headquarters on Petuelring is rather undramatic really but the tower against those clouds was just wanting to be photographed.
BMW WORLD OLYMPIC TERRACE
For those needing a break from all that technology jargon & gleaming metal can take a break on the terrace with a beer & enjoy the world pass by.
REACH FOR THE SKY
A walk through the World of BMW is a must do when in Munich, even for non car enthusiasts. The interior architecture is impressive, with a lot of open space to present the company’s image & keep the visitor up to date with all things BMW. An interesting view is to be had by leaving the BMW World building walking over the bridge to the BMW Tower.
FOUR CYLINDER ARCHITECTURE
Munich has little to offer when it comes to skyscrapers but the BMW headquarters although not known for its height but more for its resemblance of a 4-cylinder engine is a very popular attraction in the Bavarian capital.
BMW WORLD MEETS OLYMPIC PARK
The multimedia, multi-use exhibition center of BMW World is situated directly opposite the Olympic Park, across the Georg-Brauchle-Ring road.
Commuters on their way home after a long day at the office.
The BMW Museum is quite a modern affair as one would imagine from a company that makes a lot of money from producing that what every man wants…horsepower.
A company logo recognized for its traditions of German efficiency, engineering craftsmanship & quality. Made in Germany.
An abstract view of the area around the BMW headquarters from a bridge spanning the motorway to the Olympic Park.
A view of the newly built BMW World with the dish like BMW Museum & the BMW headquarters (Four Cylinder) seen from the Olympic tower observation deck. The blue oval in the background is the Allianz Arena, the new football stadium of FC Bayern Munich.
The world headquarters of BMW was built between 1968-1972 & was finished in time for the opening of the Munich Olympics that took place just across the road.